Project Type: Social Media
Role: Motion Design
These paid social ads were designed to promote Yankee Candle's new seasonal fragrance collection “Daydreaming of Autumn”. I enhanced the existing key visual by animating elements of the label illustration and showcasing the full collection. These ads ran across Meta as stories, reels and in-feed ads.
The hero animation carried over to yankeecandle.com homepage as well as the digital catalog.
Yankee Candle’s key visual for “Fall in Love with Fall” is brought to life with fun splashes of watercolor and falling leaves. Each fragrance is showcased with a video that portrays the mood of a perfect fall day. These ads ran across Meta as stories, reels and in-feed ads.