Project Type: Social Media

Role: Motion Design

These paid social ads were designed to generate excitement around Yankee Candle's new Halloween collection. The YC photo studio shot these spooktacular photographs which I was thrilled to bring to life(or death) with layers of animation and illustration including a twitchy eyeball and a shadowy witch. These ads ran across Meta as stories, reels and in-feed ads.

The hero animation carried over to yankeecandle.com homepage as well as the digital catalog.